As a Visual Communications major i chose this photo to represent the work i want to get into. These series of Coke ads are representational, abstract, and symbolic to the brand. Viewing this image from the representational aspect, these pictures depict what the brand is all about. Their slogan is "Live on the Coke side of life." This allows the user to create a mental image of what they believe Coke is. As for the abstract point of view this shows how each picture and each story lives on the coke side of life. With the images depicting the flow of objects going into the bottle, it shows how happiness can come from within. The symbolism for this piece is easily noted. The curves of the bottle denote all the way back to the first coke presentation and packaging. Even at its irreducible minimum we as the user can still identify what the product is. This allows the viewer to remember what coke stands for and that they have been around for years and have not forgotten their roots.
No comments:
Post a Comment