As a Visual Communications major i am constantly thinking of cleaver ad ideas like this Audi vs BMW car ad. These billboards were strategically put so that the audience can see the response ad of BMW to Audi. With the ad of Audi, the viewer must read all that is on the poster in order to get what is on BMW's ad is about. This allows the car companies to not only humor the viewer but let them see what they have to offer. The eyes saccades to scan paths between the two ads and they fixate on the details of both audi and BMW and make the connection. Thus after making the connection the eyes tend to go back and forth for a second look and get the meaning of the two billboards.
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