Tone and Color

This is one of my all time favorite videos but OK GO. The reason why i chose this video is because they were so creative in the way they used color and the way they made this video. The Machine they used was created by Rube Goldberg. At the 1:54 mark you can clearly see tone being used throughout the flags and they flow in a certain direction. Each flag was a color or tone of the rainbow and as in flowed it quickly went through all the tones of each color. It was obvious that tone worked with direction as the video was all about direction in order for it all to work together. Color on the other had was throughout the entire video whether it be a small amount or a lot. You cannot help but notice all the colors that were in each continuous frame. The whole point of this video was movement and color definitely worked well with it. This video was one continuous shot and in the grand finale at the end they all got sprayed with paint. I thought this video was such a great concept and im sure it took a lot of work to get the final results. It was such a great way to use tone, direction, color, and movement.