Visual Techniques

Predictability


Spontaneity


Any one that knows the designer Ed Hardy already knows that he does tattoo designs and tacky advertisement. He now has a chardonnay line which i find awful and horrendous, but he probably makes money off it. Anyways the design of his label is so predictive because all of his clothing line and "recognizable" label and face type have the same theme. Anyone could have guessed that he would do some sort of "tattoo" design to label his wine line. On the other hand a company called Luck Duck has such a cleaver design that it is so spontaneous that no one would have ever though of their label. The creativity and design of the label is so visually stimulating as well as enjoyable to look at. "Lucky" is represented by a wishbone and the duck of course is represented by a duck with quirky accessories to fit the mood of the particular wines that they have. Its such a clever idea and such a simple design.

Contrast

In this minimal movie poster for the film "Tron," the artist use such great contrast with the color scheme. Any one that has see the cartoon, commercial, or even the movie would know that blue and yellow were the main colors in the film. Also with the great negative space in the back it still gives a sense of direction with the track that the lines have left. It represents a small amount of the movie where the motorcycles race. I like how he was able to keep the entire poster to a irreducible minimum and yet still get across the idea he wanted to express.


This movie poster is so bad there aren't enough words to describe it. First off as a vis comm major the typeface that is used in this poster has no substance at all and there is not character to any aspect of it. Second of all the placement of the characters in the movie are poorly situated. The contrast between the type face and the different objects in the poster do not mesh well together. As an audience i dont think this poster makes the movie anymore interesting and make the person want to watch it.