Spontaneity
Any one that knows the designer Ed Hardy already knows that he does tattoo designs and tacky advertisement. He now has a chardonnay line which i find awful and horrendous, but he probably makes money off it. Anyways the design of his label is so predictive because all of his clothing line and "recognizable" label and face type have the same theme. Anyone could have guessed that he would do some sort of "tattoo" design to label his wine line. On the other hand a company called Luck Duck has such a cleaver design that it is so spontaneous that no one would have ever though of their label. The creativity and design of the label is so visually stimulating as well as enjoyable to look at. "Lucky" is represented by a wishbone and the duck of course is represented by a duck with quirky accessories to fit the mood of the particular wines that they have. Its such a clever idea and such a simple design.
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